The impact of megatrends on your business

Are you prepared to take the maximum out of long-term trends?

In this original work, Frederic De Meyer gives multiple examples of how major societal shifts are impacting on all types of businesses, often indirectly and subtly. This book provides concrete, practical advice on how to use megatrends to generate innovative ideas and understand the challenges of your customers and how to best benefit from this knowledge.

Some preliminary reactions to the book:

“Frederic offers a unique insight of how global changes translate into new business opportunities. This book is an essential tool for any future-oriented manager or entrepreneur and anyone involved in innovation strategies” Philippe De Ridder, co-founder, Board of Innovation

“Designing and implementing a good strategy is quite a challenge. In an increasingly complex world, it is becoming increasingly difficult to recognise the core from the noise. This book on megatrends will help you do this. It will give you the necessary insights to focus on the themes that are crucial to the future of your company. A must read!” Jeroen De Flander, co-founder, The Performance Factory and author of Strategy Execution Heroes

“This excellent book is a comprehensive  overview of the major trends and also offers a methodology to better assess the future reality and master its consequences. The author provides an essential guide for any strategy exercise” Peter Corijn, Vice-President, Procter & Gamble

Frederic De Meyer is the founder of the Institute for Future Insights, a company focused on understanding the impact of long-term trends on companies and helping companies to adapt to these shifts. For the last 10 years, Frederic De Meyer has lead the European market intelligence team of technology company Cisco.