Why companies should adopt gamification...

According to a survey from Saatchi, businesses should take a close look at gamification, both for internal purposes as for their consumers. The results are a bit unexpected I must say. Using Games in a professional environment would please plenty of employees and consumers:

• Among respondents who are employed, 55% of Americans said they were interested in working for a company that uses gamification to increase productivity
• Among respondents who are employed , about half of online Americans are already playing social games during a typical day
• 58% said it is important for brands to be fun and playful
• When asked how they would like to hear about a new product, 37% would choose some kind of online game experience
• 27% of those interested in social challenges said they would be very likely to opt in to a social challenge sponsored by a large corporate brand

Saatchi S Gamification Study

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