KLM enables people to chose their flight neighbor through social networks

The Dutch airline company KLM is developing a booking feature that allows passengers to choose their flight neighbors based on their social media profile... It's not official yet, well, half, but they have confirmed it to a Belgian newspaper (see link below, sorry it's in Dutch).

The 'social seating' feature could potentially lead to some good networking opportunities, for business people or other... I just wonder how the hell they are going to resolve some issues (what if one would like to sit next to someone, but that person desperately wants to avoid this? what if everyone want to sit next to one specific person - will there be auctions to determine which one will have that chance?)

Anyhow, it's an interesting experiment. The bigger question however, is in which overall trends does this fit?

• my good friend Jonas who pointed me to the article seems to think this shows that even airplanes are 'part' of social networking nowadays;
• I'd rather reverse this logic by saying this proves that ultimately social media is only relevant as an enabler of 'real' human interaction;
• others will probably say this only proves social media helps us to be more efficient (though in this case this still needs to be checked)

what's your take?

KLM laat passagiers buurman kiezen via sociale media - Magazine - De Morgen