(thanks again to the excellent www.mass-customization.info for spotting this)
Mass customization is definitely a megatrend, and one that will be applied on many more sectors than is currently the case, simply because it is in many case what clients and customers want, and hence it has an tremendous capability to create competitive advantage. Most examples are pretty well known (Lego, Dell, Nike, ...). The video beneath -where mass-customization in the fashion industry is discussed- shouldn't come as too much a surprise. Clothes have from the start (thousand of years ago) been customized, haven't they?
Interestingly, contrary to what I would have thought, mass customization of clothes doesn't have to be unsustainable by nature. I would have thought so since the complex production process would naturally create inefficiencies and -hence- wastes. The video proves however that mass customization can lead to more efficient processes.
I should try to map which other (unsuspected) industries could be affected by (or benefit from) this trends...
Create Your Own - Mass Customisation from Sue J-J on Vimeo.
No comments:
Post a Comment