Is Facebook too big to fail? Not in the 'new normal'...

If the collapse of social media platform MySpace has led to anything, it's the avalange of good advice taken and lesson's learned from its failure.

My personal favorite comes from PCWorld's Jarred Newman:

• don't ignore spam (pretty down to earth advice, you'd think, but apparently Myspace omitted it);
• redesigns won't save you (that's a good lesson, sound like panic football if you do);
• discovery is automatic now (in other words: use the networking element for discovery, building a platform for discovery is passé);
• you can't rely on kids (perhaps the most noteworthy advice)

The real question with this, however, is whether social media platforms, however big, can make errors so big that they vanish into oblivion. In other words, is Facebook, with its 600 million users, to big to fail? Is it imaginable that we'll all move (or loose) our shared pictures and thought to go to the 'next big thing'?

In the 'new normal', yes, it is a completely realistic scenario. In my own opinion, social media itself (being a result of a megatrend, rather than a trend in itself) will ultimately prove to be a momentary impulse, soon to be replaced by something else. Giant like Facebook, if they prove to be unadaptable to changing conditions, will fail as well...