Well here's an interesting thought...
Regardless of whether the starting point is right (Eli starts with comparing Google search results and concludes that these differ from person to person dependent on search history... some commentators on the video claim they did the test and it appears to be untrue -I still need to do the test myself), what's certain is that virtually all online information providers are aiming at providing you with exactly the type of info you might be interested in.
Is this bad? After all, we get so much rubbish everyday that we might do with some upfront cleaning, wouldn't we (imagine a world without spam!).
Well, Eli argues that if we did only receive tailored information we would miss a huge amount of things... new ideas mostly come through a confrontation with unexpected thoughts. New insights and revealing thoughts as well... in fact, in most of my Google searches I am hoping to find new ways of looking at things, unexpected angles to what I already know. How's a tailor-made algorithm going to deliver me that? Or will we be able to tailor-make these search algorithms ourselves in the future?
It's a confrontational thought... worth thinking about for a moment...
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