Friday, May 27, 2011

How companies should adapt for the consumers of the (near) future

Pitty I missed the Future Summit in Brussels two weeks ago... I would've loved to hear Mike Walsh speaking. Luckily, it becomes a habit for conference organizations to post highlights and interviews from the event on Youtube. Here's the interview with Mike, where he gives some advise for companies on how they should transform themselves to deal with the future.

(From FlandersDC) "Mike Walsh explains how to be a futurist: not by focusing on technology but on anthropology. Look what consumers in emerging markets are doing. Understand the power of networks: not how consumers are connected to you but to each other. Walsh ends with his advice for media companies: collect data on what/who people are. Stop playing the paywall game unless you want to lose to the revolutionaries."




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