Tuesday, October 11, 2011

Corporate shared value: the example of Salesforce.com

Some readers might remember my proposed segmentation of corporate 'shared value' efforts. In it, I positioned Cloud CRM provider Salesforce.com somewhere in between pure philanthropic work and social innovation (the latter referring to the fact that companies are using their core business to do social good):



Salesforce.com's 1-1-1% rule is pure philanthropic, but it also offers its software for free to some selected charities, hence mixing business value and social good into quite a unique blend. I know other companies are at that crossroad as well, but what I find striking is that this concept was at the core of this company from the very start, and not driven by external forces. Another sign of times to come?


4 comments:

  1. Nice, and thanks for sharing this info with us.
    Good Luck!

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