Thursday, June 30, 2011

What 'Shared Value' is about, an interview with Mark Kramer

Following my previous blog post, where a couple of corporate people discussed shared value and social innovation, I realized I had not yet provided a definition of shared value. So for those in need of one, better let the person that promoted the concept (together with Michael Porter) the word. In 10 minutes, you'll know what Creating Shared Value (CSR) is about:

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