This can get confusing I'm afraid... In recent blogs I've been discussing the trend towards social entrepreneurship and, as an extension, the drive for incumbent companies to increase their social (societal) relevance.
Going through my RSS feeds this morning, however, the term 'social enterprise' came up with a completely different meaning, one that in itself forms an interesting trend however.
In this Forbes interview with IBM's general manager for Collaboration technologies, the term 'Social Business' refers to the use of 'social networking'- type of collaboration within the company, as a performance enhancer tool. Fair enough, and it comes relatively close to what CRM solution provider Salesforce.com understands under 'social enterprise', be it with a twist of consumerisation of IT...
...this will get confusing in the future. However, the 'social business' such as used by IBM and Salesforce.com is definitely a business trend worth following...
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