Using long-term trend assessment in business strategy

Slides from my lecture for post-graduate students in Trendwatching at the University of Ghent, April 2015

1) ways to discover long-term trends
2) why companies need to track these trends
3) how companies can assess these trends in the light of their strategy
4) my advise to young trendwatchers




Thanks to the great audience! I wish you all the success and fun in using trends in your future endeavours.