How to use megatrend assessment in a corporate innovation and strategy exercise

In times where innovation and constant renewal determine the competitiveness of your company, where do you need to look in order to differentiate yourself from the competition? How can you make sure that truly innovative ideas emerge that will ensure you future growth potential? Surely, not by looking in the same direction each of your competitor does.

The megatrend exercise that the Institute for Future Insights has developed is a proven way to make this happen. By confronting views and opinions of people who know your business (employees, partners, sales channels, clients) in the context of broader, long-term trends, your company can benefit from fresh insights and ideas to ensure sustainable growth in the future.

The core two elements to make such an exercise successful are:

• confrontation and discussions around different viewpoints and opinions;
• discussing topics that are not obviously related to the environment in which your company operates (thinking out of the box).

The megatrend survey proposed in this document facilitates these key elements. it offers a clear, time-efficient and effective mean to gain new insights and ideas that will sharpen your corporate strategy and ensure it remains relevant against the challenges and opportunities of the longer-term future.

Don't hesitate to as for a quote on how i4fi can help you get the most out of this exercise!

How it works?

1. Select megatrends to include in the assessment	Performed by client, i4fi can offer recommendation and advise
2. Design survey using online tool	This can be done using i4fi preferred tool (Typeform), or through the preferred survey tool of the client. Questionnaire to be provided by i4fi (4 questions per megatrend)
3. Collect responses from participants within or outside of the company (clients, partners, channels, …)	Client sends out invitation with link to the online survey. Client follows-up and sends reminders if needed. The survey closes when an agreed number of respondents have answered to survey.
4. Analyse & report on survey results	Performed and delivered by i4fi typically 3-5 days after completion of the survey by all, or a minimum number of, respondents.

Contact frederic@i4fi.com for more information.