Tips and tricks to use megatrends for strategic innovation #4/5: 'communicate extensively'

If you’ve come all this way through the megatrends exercise, you will have collected a vast amount of valuable insights. Not all of these will be used for the conclusions or for the communication of the decisions that were based on this exercise. However, the pieces you don’t use might still be relevant to specific means.

• Your sales people might use them to have a better comprehension of the specific challenges and opportunities of the industries they’re in. A thorough understanding of the megatrends affecting them would enable more meaningful discussions with your customers;
• The insights gained through this exercise could help marketing to sharpen some of your key messages and reinforce the image of your company as a partner to your customers;
• Internal divisions would be better prepared for the trends affecting their activities and gain new ideas for innovation.

All stakeholders could benefit one way or another. Get the maximum out of the exercise and communicate extensively !

(More tips and tricks, as well as a study of the impact of more than 20 megatrends on businesses can be found in my new book 'The impact of megatrends on your business: How to assess the impact of long-term trends on your company and adapt your strategy to ensure future success ', available on Amazon.com)