I've written a lot on social businesses and shared value so far, mostly from the view that these business practices are either pushed by the environment or driven by profitable opportunities.
Probably, what I missed so far is that social business can come from a genuine will or 'mission' of business leaders. Well, that would be new in business world, but according to Tonya Surman from the Center for Social Innovation, it happens more and more often. Regardless of the reason, the good thing is that it happens.
Bytheway, Tonya's view ties in pretty well with the message in my previous post stating that social awareness and engagement will be a key skill for future business leaders. I urgently need to gather more examples of companies who put social value at the core of their strategy...
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