The 3d industrial revolution... what's in a word?

I will give a presentation on the 3d industrial revolution in a couple of days. As a preparation, I naturally had to go through the latest thinking of Jeremy Rifkin (whose book The Third Industrial Revolution somehow launched the idea).  

In his latest book ‘The Zero Marginal Cost Society: The Internet of Things, the Collaborative Commons, and the Eclipse of Capitalism’, Jeremy sees the Internet of Everything as the starting point of a society that produces any kind of value at no additional (marginal) cost, almost free, so to speak. The term (and the logic) is somewhat hard to grasp, but more important are the supporting trends that Jeremy picked to showcase this major shift. I took the liberty to summarize them in the graphic below:

Makes sense, though in my humble opinion there is much more happening. In my eyes the fundamental shift that is currently happening has an impact on why we produce (and consume) things, how we conceive them, how we make, how we market them and, ultimately, the environment in which we do all this:

But is this the “3d industrial revolution” at all? Difficult to say. For sure all these trends, taken together, will change certain aspects of what we came to call our capitalist system. But will it revolutionise it? Not necessarily. It might shake it and it will certainly challenge its logic. But this doesn’t need to be an ‘or-or’ story, all these trends can perfectly develop next to the systems of which they are an alternative…

Welcome in the world of ‘and-and’. Something to reflect on...