Tuesday, March 15, 2011

"Grown up digital" - How Gen Y is changing society paradigm

Personally, I have no doubt that Generation Y (born after 1980's) will have a different attitude towards life and work, and will find other, more innovative ways to deal with major megatrend challenges.

In the video beneath, Don Tapscott, author of Grown Up Digital: How the Net Generation is Changing Your World, provides the main reasons for this optimism and this change in attitude... the web would be responsible for a change in brain structure of the youth, enabling them to be more creative, innovative and entrepreneurial...

Quite an appealing message at first, although in the book there's very little evidence or valid proofs of point... so I'm still searching for evidence for my 'belief'...





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