Pretty valuable keynote from media futurist Gerd Leonhard, 27 minutes well spent looking ahead of where mobile, advertisement and media in general is going... I particularly liked the 'non linear' business thought, as well as the notion of 'Return on Involvement' (as opposed to Return on Investment) which is a concept I never heard of yet, but it's appealing...
(PS: The Wall Street Journal calls Gerd ‘one of the leading Media Futurists in the World’. Gerd Leonhard is considered a leading expert on topics such as social media, mobile content and m- commerce, innovation and entrepreneurship, UGC and peer production, copyright, licensing and IPR issues, next-generation advertising, marketing and branding, digital content strategies and the development of next-generation business models in the content, communications & technology industries)
TeleMedia Futures: Megatrends, Scenarios, Challenges and Opportunities In the Next 3 Years - Mr. Gerd Leonhard, Media Futurist from comverse on Vimeo.
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