The one most useful for my Megatrend exercise is the speech of Mary Meeker from Morgan Stanley, who provides a very valuable overview of the major Internet trends, covering Mobile, Social Ecosystems, Advertisements etc. Some key learnings from my part:
- Tencent vs Facebook: we tend to refer to Facebook when talking about social media, but the Chinese social community site Tecens already has more users than Facebook, and is quite different in some aspects (people are virtual, for instance -and for obvious reasons);
- Smartphones will outpace PC's in 2 years from now... clearly if this happens this will ignite a complete set of innovative applications (and consumer behavior shifts);
- Not so sure I like this one: but advertisement will invade social media in the years to come (more clicks for less $$);
- Innovation don't necessarily come from new entrants any longer... incumbents like Apple, Google, Amazon, Netflix etc are showing ability to develop very disruptive business models as well...
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