Siemens is a good example of how Megatrends blend with corporate strategy and vision. As the video beneath shows, each of the business units of Siemens fit nicely as a response to (some) megatrends.
Obviously this is a story of the ‘chicken and the egg’: the business units of Siemens existed well before the trends became apparent. But nevertheless, they do a very good job at mixing their corporate vision with the big challenges the earth and human society is facing, making it a very strong and appealing story.
In my eyes any company, however small or in which industry it operates, should take this example, for following reasons:
- It sharpens the company’s vision, providing it with a long-term objective;
- It gets everyone focused on the longer term, since the ‘story’ will become so much more appealing;
- It will make employees proud of working for a company with a mission that serves a bigger purpose (and they will talk about it around them!);
- It is a very strong, visionary story to tell customers and other stakeholders.
(for those who might wonder: no, I’m not a Siemens employee)
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